Flipkart Team Up with Mobiistar to Launch Low-cost Smartphones

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New Delhi: Flipkart has entered into an online exclusive partnership with Vietnamese smartphone brand Mobiistar to bring its devices to India, targeting the Rs 6,000-10,000 device market.

The Indian online retail giant says it is the right time to push feature phone users to upgrade to low-cost smartphones as the piece of low-cost data and availability of online content is finally fixed.

“With the telecom revolution happening with LTE, the prices (for data) have come down and hence people have started seeing it has become affordable to move to a smartphone. Initially, they did not see a reason to move to smartphones, but now they’re seeing that data is available and content is available,” said Ayappan R, Senior Director for smartphone category at Flipkart.

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