Mumbai (NST Editorial): Uttar Pradesh, became the new flavour of Bollywood films released in this year.

Films set against a backdrop of Uttar Pradesh are striking cords with the viewers across all quarters.

Films like ‘Badrinath Ki Dulhania’, ‘Toilet: Ek Prem Katha’, ‘Bareilly Ki Barfi’, ‘Shubh Mangal Saavdhan’ and ‘Lucknow Central’ have received a thumbs-up from the audience and have been a hit the ticket windows.

Not only characters hailing from UP but also locations from the state are being explored by filmmakers, while some others incorporate UP as the basic premise of the film.

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